Dameon Pope

Dameon.

Published, award-winning Digital Experience Leader with proven success deepening relationships between consumers, employees and blue-chip brands.

At IBM, I lead a studio of talented designers, technologists and strategists who work with clients to create compelling digital experiences for leading consumer brands. I’ve held executive account leadership roles in large, global agencies. I have built digital startups and designed new practices in legacy tech companies. My progressive, dynamic career spans 20+ years across an eclectic mix of leadership roles and industries.

PROFESSIONAL EXPERIENCE

Deloitte (January, 2023 - Present)

Managing Director, Deloitte Digital

IBM Consulting (January, 2018 - January, 2023), Atlanta, Georgia

Partner, IBM Consulting / iX ATL Studio & Cloud Transformation Experience Leader

Leads IBM’s iX Atlanta studio - a team of 120+ talented UX strategists, designers, architects, engineers, and data scientists who build immersive digital experiences for leading brands: UPS, Delta Air Lines, State Farm, Wimbledon, The Masters and The Coca-Cola Company.

+ Established Employee Experience Practice – Bringing together a team of talent with deep experience building employee and workforce tools that have direct impact on customer experience (EX2CX).

+ Delivered Experience-Led Cloud Transformation Programs – successfully positioned human-led experience as a core part of how IBM delivers on hybrid cloud modernization and digital transformation for clients, leading to $500M+ in new client engagements for IBM.

Huge (January 2017 - December 2017), Atlanta, Georgia

Vice President / Client Services

Leads a team of Directors and Managers responsible for driving growth across a portfolio of blue chip brands, including Microsoft, AMC Theatres, Capital One and Dun & Bradstreet.

Ogilvy & Mather (June 2011 – December 2016), Atlanta, Georgia

Vice President/ Global Account Director – OgilvyOne

Recruited to lead a loyalty marketing practice in the Atlanta office, with a team responsible for account management, engagement strategy, digital campaign activation and marketing operations:

+ Developed digital strategy for Coca-Cola Freestyle launch – Launched the first digital and social engagement platform for Coca-Cola Freestyle, The Coca-Cola Company’s most innovative business initiatives. Led the build and implementation of coca-colafreestyle.com, its social integrations and mobile app

+ Global lifecycle marketing lead for InterContinental Hotels Group – Defined positioning, brand expression and led loyalty marketing operations implementation for IHG Dining Rewards, a paid loyalty program designed to drive spend in hotel restaurant properties in Greater China, the Middle East and Australasia. Managed DMA award-winning global lifecycle marketing launch for IHG Rewards Club.

+ Drove 30% increase in auxiliary revenue for IHG Rewards Club – Responsible for sustaining growth of IHG’s credit card rewards program through an Effie winning in-hotel acquisition program.

TSYS Loyalty & Prepaid (October 2008 – June 2011), Atlanta, Georgia

Director, Customer Marketing & Market Intelligence

Partnered with CEO, CCO and COO to establish B2B Customer Marketing function responsible for digital strategy, loyalty program design, and program activation for leading blue chip financial services and retail brands. Directed Market Intelligence group, responsible for building an external view of the market to drive business growth. Major contributions:

+ Retooled Market Intelligence – positioned department as a competitive advantage by aligning research partners, defining industry and consumer trends, and driving executive leader decisions.

+ Accelerated Client Growth – drove incremental revenue from 14 key clients, including Barclays, Bank of Montreal, Citi, UBS and Sears, by building relationships and successfully positioning Customer Marketing team as an extension of their marketing and creative organizations.

+ Employed Proprietary Loyalty Marketing Framework – leveraged technology to deliver acquisition, activation, stimulation and retention programs that drove measurable growth across our client’s 20 million customers.

+ Drove Business Culture Change – directed the implementation of a consumer-centric brand positioning within the company that evolved its approach to the market.

Matlock Advertising & Public Relations (May 2003 – October 2008), Atlanta, Georgia

Account Director, Brand Group

Responsible for client growth, strategic planning, and directing an account team of 7 passionate professionals that executed a range of traditional and experiential advertising, promotion and event programs. Advanced through six roles of increasing responsibility during five year tenure. Major contributions:

+ Strengthened BMW of North America’s brand – successfully launched national entertainment-based platforms that propelled BMW to a 3 percent share increase (over a two-year period) among the multicultural consumer market.

+ Grew Publix Super Markets’ share of market – established strong business case and engagement-marketing framework that led to a 15 percent share increase, representing more than $117 million in revenue over a five-year period.

+ Won JP Morgan Chase account – successfully lead $4 million new business pitch for home finance division. Launched a home-buying education tour that has led to more than $58 million in pre-qualified loan opportunities. Produced successful channel marketing events that have led to business development opportunities for Chase.

Career Note: Additional professional background since 1998 includes role as Project Coordinator with the McDonald’s Account Group at The Coca-Cola Company; Marketing Manager at Jomandi Productions; and Account Coordinator, Sports & Entertainment Promotions at Hothouse, Inc. Details provided upon request.

EDUCATION

Master of Arts in Marketing & Advertising, Distinction Honors

Leeds University Business School, Leeds, England (2002)

Bachelor of Arts in English, Cum Laude

Morehouse College, Atlanta, Georgia (2001)

ACCOMPLISHMENTS

Recognition: 2022, 40 Over 40 Award Recipient, Campaign US; 2014, Ogilvy Rising STAR; 2009, TSYS You Add Value to the Chain Award; 2007, Atlanta Ad Club Young Professional Award Winner; 2007 Apex Society Power 30 Under 30 Honoree; 2006, Who’s Who of Black Atlanta

Awards: 2016, DMA Echo Award - IHG Rewards Club Lifecycle Marketing; 2013 Gold Effie Award – IHG Rewards Club Chase Acquisition program; 2010, TSYS Passion for Performance Award Winner; 2003, Telecom Marketing Award for Caribbean-targeted International Long Distance Strategy and “One Love” Campaign

APPLIED INDUSTRY EXPERIENCE

Disruptive Leader. Nice guy.