Published, award-winning marketer with proven success deepening relationships between consumers and global, blue chip brands.
Proven ability to position brands for growth through emerging digital channels. Leads a digital studio for IBM iX. Managed a global loyalty marketing practice at Ogilvy for leading hospitality and CPG brands. Built a Customer Marketing agency within a leading technology firm. Connected a luxury automotive brand with illusive consumer markets. Founding partner in a digital startup. Advanced degree with a progressive, dynamic career spanning 17+ years.
IBM iX (January, 2018 - present), Atlanta, Georgia
Partner, iX Atlanta Studio Lead & Coca-Cola Client Partner
Manages IBM iX's Atlanta studio - a team of talented UX professionals, designers, architects and developers supporting the development of immersive digital experiences for brands.
Huge (January 2017 - December 2017), Atlanta, Georgia
Vice President / Client Services
Leads a team of Directors and Managers responsible for driving growth across a portfolio of blue chip brands, including Microsoft, AMC Theatres, Capital One and Dun & Bradstreet.
Ogilvy & Mather (June 2011 – December 2016), Atlanta, Georgia
Vice President/ Global Account Director – OgilvyOne
Recruited to lead a loyalty marketing practice in the Atlanta office, with a team responsible for account management, engagement strategy, digital campaign activation and marketing operations:
+ Developed digital strategy for Coca-Cola Freestyle launch – Launched the first digital and social engagement platform for Coca-Cola Freestyle, The Coca-Cola Company’s most innovative business initiatives. Led the build and implementation of coca-colafreestyle.com, its social integrations and mobile app
+ Global lifecycle marketing lead for InterContinental Hotels Group – Defined positioning, brand expression and led loyalty marketing operations implementation for IHG Dining Rewards, a paid loyalty program designed to drive spend in hotel restaurant properties in Greater China, the Middle East and Australasia. Managed DMA award-winning global lifecycle marketing launch for IHG Rewards Club.
+ Drove 30% increase in auxiliary revenue for IHG Rewards Club – Responsible for sustaining growth of IHG’s credit card rewards program through an Effie winning in-hotel acquisition program.
TSYS Loyalty & Prepaid (October 2008 – June 2011), Atlanta, Georgia
Director, Customer Marketing & Market Intelligence
Partnered with CEO, CCO and COO to establish B2B Customer Marketing function responsible for digital strategy, loyalty program design, and program activation for leading blue chip financial services and retail brands. Directed Market Intelligence group, responsible for building an external view of the market to drive business growth. Major contributions:
+ Retooled Market Intelligence – positioned department as a competitive advantage by aligning research partners, defining industry and consumer trends, and driving executive leader decisions.
+ Accelerated Client Growth – drove incremental revenue from 14 key clients, including Barclays, Bank of Montreal, Citi, UBS and Sears, by building relationships and successfully positioning Customer Marketing team as an extension of their marketing and creative organizations.
+ Employed Proprietary Loyalty Marketing Framework – leveraged technology to deliver acquisition, activation, stimulation and retention programs that drove measurable growth across our client’s 20 million customers.
+ Drove Business Culture Change – directed the implementation of a consumer-centric brand positioning within the company that evolved its approach to the market.
Matlock Advertising & Public Relations (May 2003 – October 2008), Atlanta, Georgia
Account Director, Brand Group
Responsible for client growth, strategic planning, and directing an account team of 7 passionate professionals that executed a range of traditional and experiential advertising, promotion and event programs. Advanced through six roles of increasing responsibility during five year tenure. Major contributions:
+ Strengthened BMW of North America’s brand – successfully launched national entertainment-based platforms that propelled BMW to a 3 percent share increase (over a two-year period) among the multicultural consumer market.
+ Grew Publix Super Markets’ share of market – established strong business case and engagement-marketing framework that led to a 15 percent share increase, representing more than $117 million in revenue over a five-year period.
+ Won JP Morgan Chase account – successfully lead $4 million new business pitch for home finance division. Launched a home-buying education tour that has led to more than $58 million in pre-qualified loan opportunities. Produced successful channel marketing events that have led to business development opportunities for Chase.
Career Note: Additional professional background since 1998 includes role as Project Coordinator with the McDonald’s Account Group at The Coca-Cola Company; Marketing Manager at Jomandi Productions; and Account Coordinator, Sports & Entertainment Promotions at Hothouse, Inc. Details provided upon request.
Master of Arts in Marketing & Advertising, Distinction Honors
Leeds University Business School, Leeds, England (2002)
Bachelor of Arts in English, Cum Laude
Morehouse College, Atlanta, Georgia (2001)
Recognition: 2014, Ogilvy Rising STAR; 2009, TSYS You Add Value to the Chain Award; 2007, Atlanta Ad Club Young Professional Award Winner; 2007 Apex Society Power 30 Under 30 Honoree; 2006, Who’s Who of Black Atlanta
Awards: 2016, DMA Echo Award - IHG Rewards Club Lifecycle Marketing; 2013 Gold Effie Award – IHG Rewards Club Chase Acquisition program; 2010, TSYS Passion for Performance Award Winner; 2003, Telecom Marketing Award for Caribbean-targeted International Long Distance Strategy and “One Love” Campaign
Publishing: 2010, “The Art & Science of Engagement: The State of Loyalty in Canada”; 2009, “Building Relationships Beyond the Card: Marketing to the Mass Affluent”; 2002, “Relationship Marketing Approach to Sports Sponsorship: The Nike Story” (Dissertation)
Affiliations: American Marketing Association, Member; Loyalty 360, Contributor/Member; Direct Marketing Association, Member; Technology Association of Georgia, Member
APPLIED INDUSTRY EXPERIENCE
Luxury Automotive | Consumer Packaged Goods | Grocery | Retail | Financial Services | Hospitality | Technology
Loyalty Marketing | Experience Design | Brand Positioning & Strategy | Integrated Communications | Digital Account Management | Customer Marketing | Market Research | B2B